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New Orleans Film Society

Helvetica

UK 80 min.

Director
Gary Hustwit
Producer
Gary Hustwit
Cinematographer
Luke Geissbuhler
Editor
Shelby Siegel

Synopsis

We use it every day on our computers, we see it on street signs — and we take it for granted. Now, Gary Hustwit’s unique documentary introduces us to Helvetica, a font whose readability has made it the most popular in the world. Interviews with designers and artists offer insight into the development, use and universal acceptance of Helvetica as the typeface of choice for everything from writing letters to creating corporate logos.