Screened Saturday, October 11, 2008
A powerful film about advertising and inspiration, Art & Copy introduces the cultural visionaries who revolutionized advertising during the industry’s golden age by creating slogans to live by and ads we all remember. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation. George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & Copy were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk?,” “Think Different” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. As their stories are told, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in a dynamic exploration of art, commerce and human emotion.